4 Essential Elements of a MRI Content Marketing Strategy

MRI Consultants that help with Marketing

When we started our MRI consultant marketing agency, MRI consulting was a very specific category. We were one of the few agencies that worked directly with MRI clinics and health offices and hospitals of all sizes, patient volumes, and income. Now, with the expansion of our MRI consulting, health care content marketing has become highly competitive. Providers and health care systems struggle to see their content on each device and channel.

So how can you get

your content and attract the patients you want?

MRI marketing strategies for essential health content

These fundamental elements can make your MRI clinics content interesting for the right the audience at the right time and in the right place. The best strategies are derived from a personalized marketing plan that incorporates several elements (not just one) in a multichannel campaign to target the public at multiple points of contact.

1. Relevant and specific messages 

Involving an audience with content begins with the knowledge of all that audience. What do they do for a living? How old are you? What is the dominant ethnic group? What social networks or online groups do you visit frequently? When you have key demographic data, create relevant content to reach an audience such as "Hispanic mothers 25 to 40 years old" or even more specifically "Hispanic mothers 25 to 40 years old who want to lose the baby's weight" will definitely click, Call and request information on the website.

2. A responsive website about MRI services 

When people connect online in search of MRI information, a provider or a hospital, they usually do so using their smartphone. Regardless of whether you end up spending most of your time searching on another device, such as a tablet or laptop, most searches begin on a mobile device. Not surprisingly, Google, one of the most popular search engines, recently updated its search results to the first mobile indexing. This means that Google now only shows the search results of the websites that respond, which means that they automatically adapt to the screen of a smartphone. It makes sense if we consider that in 2018, 52% of web traffic came from mobile devices. Therefore, if you do not have a responsive website for mobile devices, your practice is unlikely to appear in the search results.

3. Video, statistics!

The video is the undisputed champion of user engagement. I turned on the popularity and cultural influence of YouTube. In addition to viewers, it is also a widely used search engine. YouTube is an average of 4 billion searches every month; Ninginging Bing and Yahoo Together, second Forbes. Forbes also notes that more video content revenge uploaded its Internet in one month only than the television network has produced in over 30 years. Video is what people want. So imagines and results that a series of short videos may generate for the public in search of your services. I saw in consideration the possibility of providing key advantages of the procedure, of filming, the person intervened or the person in charge of the success stories of the patients. The potency of the video you consent to personalize your life and invite you to practice it in practice or at the moment in time.

4. Strong opinions

No matter what the contents of health are not really generated by you and your team. Establishing a reliable reputation, through its website, social networks or wherever on this brand is present on the Internet, is essential in the immediate gratification of today's consumer-oriented healthcare market. The revisions of the pacifices in the form of exasque peels of the yellow maybe your best friends. Show positive comments (and respond immediately to negative comments) is the first step in building trust with patients. 

You can also automate this proceeded with a reputation management system.